Marketing Mix

merchandising is a regular and continuous operation: selling is a continuous activity in which goods and operate atomic number 18 manufactured and distributed to consumers. Assembling, grading, packaging, transportation, w atomic number 18housing, etc. ar supplementary to merchandise and argon useful for smooth and refined conduct of merchandise operations. Facilitates triumph of human beings wants: merchandise activities are basically for satisfying the involve of consumers and besides for raising affable welfare. Identification of consumer needs should be the starting point of marketing activity. Relates to goods and services: marketing relates to goods and services. It is concern with the exchange of goods and services with the strong point of money. Trade transactions are between sellers and buyers of goods. Thus, goods and services install the basic and the most unrecorded element in marketing. Brings remove of ownership: Marketing ac tivity brings transfer of ownership of goods and services and facilitates physical distribution. Production acts as a base of marketing. Creates service program: Marketing activity creates utilities (time, come on and possession) through which human wants are satisfied.

Wider socioeconomic significance: Marketing activity has wider socioeconomic significance as it facilitates large-scale production, creates considerable employment opportunities, and promotes social welfare and cultural exchanges. Importance of 4 Ps: Marketing is the sum total of 4Ps. These are: product, price, publicity and physical distribution. large marketing is possible through portion combinat ion of 4Ps called marketing mix. Inte! gral part of business: Marketing is one facet of business. It is within the scope of business and is also linked with some other functional areas of business. Evolutionary ideal: The concept of marketing has undergone hearty changes. It is not merely for profit maximization. It has wider social significance. Precedes and follows...If you want to thread a full essay, order it on our website: OrderEssay.net

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